Inside Apple and Steve Jobs’ awkward relationship with Latin America

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10-Oct 11

Inside Apple and Steve Jobs’ awkward relationship with Latin America

univisionnews:

After Steve Jobs’ passing, Apple’s relationship with Latin American remains a complicated tale of unilateral love. (Getty Images)

By SANDRO MAIRATA
Channel: Media

The passing of Steve Jobs last week created a global stir, resonating perhaps most loudly on social networking sites such as Facebook, Twitter, and Orkut. Mourners the world over shared their thoughts and feelings about Apple’s founder and driving imaginative force, further solidifying his status as one of the most important technological minds of the past century. However, although Jobs’ death was likewise mourned throughout the region, Apple’s relationship with Latin American remains a complicated tale of unilateral love.

Apple lovers in Latin American countries may be as loyal as those in, say, Palo Alto, but so far Apple has shown a minimal amount of interest in going any further than operating its company like a franchise similar to MacDonald’s, where any local businessman applies for one, it gets the green-light, and it is good to go.

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