loves journalism



This book was great!

John let me borrow it a few months back and I am just getting around to posting my thoughts on my recent readings. The Brafman brothers explain their ideas on why and how people make decisions based on emotions opposed to logic.

For example, speeding across town in rush hour traffic to get to class on time. The logical decision would be to take your time because of the potential harm that could come from crashing your car into another vehicle. But, more often than not, people end up rushing and speeding because they did it before and didn’t get hurt.

11:10 am, by jerriann
permalink
tagged: book review, SWAY,


Notes




Comments
blog comments powered by Disqus